Airbnb business9/14/2023 ![]() ![]() What’s more, while there are other imitators, Airbnb is the leader of its category. It has a leadership position in its service category. It has eclipsed the notion of being trendy and now is a mainstay in its own right.Ģ. To find an “Airbnb” is synonymous with finding alternative lodgings during your next vacation. ![]() It virtually transcends the branding thought process like with traditional hotels. “Airbnb” is not just a brand name, but a noun like using a “Kleenex” or “Scotch tape.” This kind of brand recognition is priceless in the competitive travel industry. It has unmatched brand strength in the vacation rental industry. Let’s look at the strengths, weaknesses, opportunities, and threats to the company that is redefining the hospitality industry. So what’s not to love about this innovative company started by guys trying to pay their high San Francisco rent? ![]() It suffered from COVID-19, and about six months later, had largely recovered. Airbnb was the #1 company on the 2017 CNBC “Disruptor 50 List.” It had its IPO in December 2020. ![]()
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